In Essays on
September 18, 2016

Be Your Own Publicist


On self-promotion in an overly polite world. 


A few months ago, I asked someone to interview me.

I know, I know. That isn’t how it usually works. You don’t ask someone to interview you. You wait and hope they’ll come to you.

But I’d done the waiting thing. I’d done the writing and the work and the waiting, and you know where it got me?


Screw destiny. It’s all about taking action and asking.

Asking for help or attention, understandably, goes against our nature. It’s doesn’t feel comfortable to put yourself out there. It doesn’t feel natural to promote your own work excessively.

And yet, you must.

You see, whether you’re first starting out or are a seasoned pro, you have to be your own publicist. Because if you don’t, who will?

You can be the best artist in the world, but if you never tell anyone, you’ll only ever exist in your own world.

Being your own publicist is simple. You need to be your greatest fan, your biggest promoter, your number one advocate. Blow your own trumpet, hard and loud. 

Promote your work and yourself as many times as you feel you need to. If people unfollow you, they’re not your audience. Let them go. Your people are out there. I know that because I’m one of them.

If you’re a blogger, ask people to interview you on their podcast or website. If you’re a painter, contact your local independent cafe and ask if they can display your artwork. If you’re a fiction writer, get featured in an upcoming publication or two to widen your audience. Create, retweet, repeat.

Don’t expect the world to do you any favours. A closed mouth doesn’t get fed.

You can either wait for someone to notice you or something to happen, or you can make it happen.

Choose the latter. Your work deserves it. You deserve it.

Subscribe to my newsletter & you’ll receive insights from great minds & musings on careers, creativity and more. :) 

Previous Post Next Post


  • Walkiria

    I love the power of this post! No ifs or buts just go for it!

    Thank you Bianca for giving our creative projects such inspiration!

    September 18, 2016 at 4:40 pm Reply
    • biancabass

      Thank you so much! This means more than I can say. When it comes to our creative projects, we have no time to waste. Onwards and upwards, always.

      September 25, 2016 at 8:08 pm Reply
  • Laura

    This post just gave me a lot of inspiration, thank you!

    You should share that interview when it comes out – I think a lot of people would be interested in reading/listening it.

    Laura // Middle of Adventure

    September 18, 2016 at 5:57 pm Reply
    • biancabass

      Thank you so much, Laura! I definitely will. It’s a podcast I’m recording in early October, so I’ll be sure to share the link as soon as it’s out.

      PS I love your blog and your photography is great – you capture London in such a beautiful and welcoming way. Keep going 🙂

      September 25, 2016 at 8:10 pm Reply
  • Sophie

    Blogging has really helped me to be more forthright in sharing my own work – zt first it felt so wrong, feeling arrogant etc… I find it so easy to sing OTHER PEOPLE’S praises, but my own is the opposite story! I love doing my “fortnightly finds” blog feature, sharing my top blog posts, but the idea of doing a post on favourite posts of MINE is petrifying… maybe i should try it? Thank-you for this, and for ALL your posts – i’ve found your blog only recently but i adore it, THANK-YOU!

    September 19, 2016 at 8:43 am Reply
    • biancabass

      Sophie, you should TOTALLY compile a post about your favourite posts. Don’t only post it on your blog, but tweet about it, share it on Facebook, link to it on Instagram… the full works! You and your work deserve it. Plus, your creative journey gets interesting the moment you exit your comfort zone, trust me. Go for it and send me the link when it’s live. I’d love to see it! Thank you so much for taking the time to comment! Cheering you on, always.

      September 25, 2016 at 8:12 pm Reply
  • Julieta | Juliet Oscar Yankee

    This really spoke to me. It’s time we stopped apologising for our talent.

    September 22, 2016 at 10:51 am Reply
    • biancabass

      I’m so glad, Julieta! That means a lot. Let’s stop apologising and start celebrating our talent and achievements. I think our work will become bolder and better as a result 🙂

      September 25, 2016 at 8:13 pm Reply

    Leave a Reply

    Website Protected by Spam Master

    You may also like...