In Essays on
February 14, 2016

Why You Should Write, Even If Nobody’s Listening

Writing advice | Writing tips | Creative writing | Creativity | Writer | Blogging | Blogging tips | Blogging advice

1. You owe it to yourself to live a life that is driven by self-exploration rather than self-doubt.

2. As Joan Didion once said, “Writing is the only way I can make sense of what I think.” It’s cathartic. It’s healthy. It’s fun.

3. When you were a kid, did you do your favourite hobbies for validation alone? I thought as much.

4. You’ll regret it if you don’t. Writing, in whatever form, is your own personal progress report. There’s nothing I love more than curling up with tea and reading back over my past, error-riddled posts. It’s an indescribable connection that you simply can’t get from a photo or memory alone. Think of it as the only true insight your future self has into you, as you are today. Blog for yourself and the rest will follow.

5. We’ve all heard that voice. You know the one, right? “Nobody cares. Give. It. Up.” Remember that everyone feels self-doubt. A friend of mine is a full-time blogger with a large following and opportunities to boot. But she too has days when she feels like quitting it all and becoming another anonymous 9–5er. It takes courage to put yourself out there. Thrive on that, don’t run from it.

6. If I hadn’t exited my comfort zone and written, albeit pretty badly, when I was younger, there is no way in hell I’d be where I am today career-wise. And FYI, my posts never went viral, nor did I have thousands of followers. 

7. During the interview process for my current job (managing TripAdvisor’s team of copywriters), I showed my future boss pieces I’d written both in and outside of work. It’s important to have things to talk about beyond your CV. And it’s something I’ll be looking for when I bring any new copywriters into my team. The extra mile work. The ‘I did it because I wanted to, not because I had to’ kind of hustle. That’s the stuff that makes you stand out and, ultimately, get hired.

8. Seriously, though. If you want to progress in any creative-affiliated industry, you best believe your name will be Googled before your interview. Make it worth their while.

9. You know you’re good. I know you’re good. Please stop hiding.

10. The only way to get better — whether it’s for fun or your career — is practice. Whether 10 or 1000 people are listening is irrelevant. Writing is an investment in your future and your potential.

11. On that note, if we wish to grow as well-rounded, interesting people, we need fulfilment, personal projects and non-profit pursuits away from the office.

12. Elizabeth Gilbert discusses the concept of ‘creative entitlement’ in her brilliant book, Big Magic. In short, your own reasons to create are reason enough. Do whatever brings you to live. Follow your own fascinations. Create whatever causes you to feel alive. The rest will take care of itself.

13. If you’re serious about living a more creative life, you should never stop writing, no matter what the outcome, and no matter how deep your anxieties and insecurities may be.

14. The moment you stop worrying over stats is the moment your work will start improving.

15. Retweets, favourites and shares are arbitrary and the wrong reasons to create. This is your work, not an overly-filtered selfie. You should be doing it because you love it. When you look back on your writing in 5, 10, 15 years’ time, you won’t be obsessing over page views, you’ll just be glad you did it. Trust me.

There’s never been a better time to contribute to the conversation. I’m excited to hear your voice in the mix.

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  • Fabio

    Great post! I love it! Fill my heart of creativity and self esteem!
    Thank you Bianca!!!!

    February 14, 2016 at 2:10 pm Reply
    • biancabass

      Hi Fabio! Thank you so much – I’m so happy to hear that. Keep writing and creating!

      February 14, 2016 at 9:21 pm Reply
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    February 19, 2016 at 11:28 am Reply
  • Violeta Nedkova


    “You know you’re good. I know you’re good. Please stop hiding.”

    I tell people every day this because most of us need to hear it. Isn’t it so silly that we need confirmation even though secretly, deeply, we know the truth? Anyway…

    Great article. You really caught the spirit of things. 🙂

    February 22, 2016 at 9:47 am Reply
    • biancabass

      Thank you, Violeta! I couldn’t agree more.

      Have you read Elizabeth Gilbert’s ‘Big Magic’? If not, I really recommend it. Lots of interesting and thought-provoking points about creative entitlement.

      February 22, 2016 at 7:59 pm Reply
  • John Balla

    Thanks for writing this, Bianca! I came across it at a time when my job responsibilities recently changed and I’ve had to pass the baton on a corporate blog I founded, edited and frequently contributed to. You echo the same coaching I’d give to my contributors – you won’t get better without doing it over and over. Also – I am convinced that blogging about marketing made me a better marketer. And you’ve also reminded me how much I miss blogging now that it’s in my blood!

    February 28, 2016 at 1:40 pm Reply
  • John Rollow

    Inspiring post. Helped to re-inspire me.

    March 1, 2016 at 6:31 am Reply
  • tobin

    I’ve always felt like I should be sharing my thoughts and interests online, thank you for writing this! What do you see as the most frictionless way to just get started? Medium, WordPress??

    March 2, 2016 at 7:15 pm Reply
  • Christabel

    Great post just what I needed to hear as I’m always upset I don’t get much likes or views but you made me remember writing is for myself – Thank you

    March 21, 2016 at 6:30 pm Reply
  • Freda Lee

    An amazing, I love the reasons, especially -3. When you were a kid, did you do your favourite hobbies for validation alone? I thought as much. < this is so true, sometimes it's hard to stop looking at the stats and just write but it's necessary.

    I'll be back for more x

    March 28, 2016 at 10:22 am Reply
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  • Arron Bertley

    Thanks for sharing. As my mom used to say “Whatever you are, be a good one” 🙂

    April 6, 2016 at 5:34 pm Reply
  • Maria Eduarda Vitorino

    Hi, Bianca! How are you?
    I found one of your publications translated to portuguese and decided to check your blog. I just fall in love!
    Thanks for sharing and I am sorry for my english. Hope you keep posting!
    Kisses from Brazil

    April 15, 2016 at 12:39 am Reply
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  • Martyna

    Number 3 and 14 ! All of it really. I have been procrastinating on putting my writing out there again, thank you for the encouragement. Just discovered your blog + loving it.

    April 23, 2016 at 3:48 pm Reply
  • Leigh Anne

    LOVE this! I’m bookmarking it for when I need some extra motivation.

    May 10, 2016 at 3:32 pm Reply
    • biancabass

      Thanks so much, Leigh Anne! I’m really glad it resonated with you.

      May 11, 2016 at 12:16 pm Reply
  • Mo

    A timely post. Thank you for the kick in the butt that I needed. 🙂

    August 27, 2016 at 2:03 pm Reply
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