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February 5, 2017

Hey, Your Page Views Obsession Is Holding You Back

Blogging | Blogging tips | Blogger | Success | Motivation | Wellbeing | Health | Career tips | Entrepreneurship | Online success

Page views.


I’m obsessed with them.


It all started when my blog started gaining a little traction. A few hundred here, a few hundred there.


Suddenly, a project I didn’t have any plans for became a possibility. An exciting possibility.


My page views went up and I liked the way it felt.


Validation for my efforts. Attention. Recognition.


But what goes up, must come down. (Or so the saying goes…)


As I saw my WordPress bar chart go from looking like a New York skyline to straight-up suburban, I felt, well… anxious.


Perhaps I’m not meant to admit it, but page views and vanity metrics and Google Analytics and unique visitors are making me miserable. Instead of focusing on the positives, I find myself obsessing over my next milestone.


“How many newsletter subscribers should I have? Why did Instagram have to change their algorithm? Will I ever become a “big” blogger?”


If you put yourself and your work out there on the Internet, I applaud you. Because this shit is hard. Hitting publish takes courage. Promoting your work takes courage. Building something from nothing takes courage. 


It doesn’t help that the amount of noise around growing your blog is deafening. Everywhere you click, there’s a friendly-looking blogger with an online course to sell you. More page views! More subscribers! More! More! More!




But that isn’t why I started blogging.


I started because I love to write and, for the first time in my life, felt like I had something to share.


Maybe you dream of being a full-time blogger. Maybe you’re already one. Either way, my point is this:


Obsessing over your follower count isn’t going to change anything. It’s only going to STOP you from coming up with the ideas that can actually grow your audience.


So! The next time you start obsessing over your page views, here are some more productive and positive things you can do instead:


1. Write your truth

Authenticity may be the buzzword du jour, but it’s true. Writing honesty and candidly for yourself, rather than purely for page views, will help you attract your tribe over time. Repeat after me: Your tribe is out there. Make sure they find your best, truest self when they visit your blog.


2. Get to know your audience better

If you haven’t already heard the term “micro influencer”, you soon will. Many brands are shifting towards wanting to work with bloggers who have a strong and loyal audience. Quality not quantity, basically. Instead of spending ten minutes checking your stats, use the time to ask your audience’s opinion. What do they love about your content? What do they want to see more of? Invest time in building your engagement.


3. Support other bloggers

Go read another blogger’s work, leave a comment, share it and support each other. Building your online audience is all about building a community. How can you build your future audience when you’re too engrossed in your current metrics?


4. Trust your timing

If you’re consistent and continually producing high quality content, your blog and social media networks *will* grow over time.


Your value as a content creator isn’t based on your page views, or your follower count, or any other online numbers. It’s based on your engagement. With your audience and yourself.


5. Focus on your wins

Start keeping a blogging journal. This will get you away from the screen (hallelujah!) and be a positive outlet for you to reflect on all you’ve achieved so far, without looking at a graph for validation. Write down a monthly win. Document the posts that have done well. Identify any trends. My best ideas always take place away from my laptop. Writing everything down in pencil is proven to help you think more creatively.


6. Remember your intention

Disclaimer: it’s totally ok to want to grow your blog. Running a blog is time-consuming and you deserve to make money from your efforts. Just don’t lose sight of why you started in the first place


From now on, I’ll be following these steps religiously. 


And if my page views go up in the process? Well, that’s just great 🙂


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  • Emma

    I love this!! I’m not into the 100’s of views yet but often find myself checking those bars a few times a day like some sort of obsession!
    Full of super guidance – as always!
    Em x

    February 5, 2017 at 8:02 pm Reply
  • Romaine

    Wow, this post basically read my mind. I’ve started blogging recently, very recently, and I’m already starting to lose track of why I started. It’s so easy to get swept up in the hype crowd that is surrounding blogging at the moment. The ” how i got 600k in under 6 months” craze. I started blogging because I loved writing and had something to share. I cant be getting obsessed with views and social medias before I’ve even got ten posts out. The feeling i got from reading this post, that great ME TOO feeling, is exactly why i started blogging. To connect, to share common interests and experiences with people I otherwise wouldnt, to help someone on a similar path like you just helped me. So thank you, thank you for the great post. I’ll be giving you a follow on Pinterest 🙂

    February 5, 2017 at 8:09 pm Reply
  • walkiria

    Don’t ever forget how your posts have helped me – and I am certain many others – in ways you can’t imagine. This is the true purpose of a writer. Keep blogging…

    February 5, 2017 at 9:23 pm Reply
  • Lexi Smith

    I love this post and agree 100% I used to get caught up in my Instagram followers and recently I gave up on that. Someone at a professional agency told me I should do follow /unfollow to grow my Instagram, I tried it for a day and felt super gross. It also made me believe that tons and tons of followers doesn’t even matter! What matters most is building legit relationships with people on social media. I think bigger brands need to see that side more than just paying someone to talk about their stuff because they are popular.

    February 5, 2017 at 10:46 pm Reply
  • Liv Woodward

    I feel this so hard. At the end of last year when I relaunched my blog, I saw my page views slowly start to rise, and in January this year they were the highest they’ve ever been (which is still pittance compared to most bloggers). It’s hard cos on the one hand I’m super proud of myself for how my blog is growing, but I’m also wary of getting too caught up in it. I’m already noticing myself feeling worried that this month my views won’t be as high as last.

    However, I have noticed that doing all the things you talk about in this post is what’s made my views grow more than anything else! Particularly engaging with other blogs and bloggers. Last month I made it my goal to comment on one blog post a day, and I don’t think it’s a coincidence that last month was also my best ever month for views.

    Liv //

    February 6, 2017 at 2:45 pm Reply
  • Kayla

    Yes yes yes yes yes. I’m obsessed with pageviews, it’s like a sickness and I can’t stop looking at google analytics. The truth is, numbers don’t tell the whole story and obsessing over them isn’t going to help me become a better blogger and writer.

    February 8, 2017 at 3:32 am Reply
  • Weekly Round-Up #5 - This Stuff Is Golden

    […] Hey, Your Page View Obsession Is Holding You Back by Bianca Bass […]

    February 10, 2017 at 9:05 am Reply
  • Eire

    YES. This post. I am not much of a fate person, but I guess the stars were in line or something because I needed to read this. I started my blog about 7 months ago and have seen SO. LITTLE. GROWTH. I love writing, and I love the blog, but those low page views are gettin’ me down.

    And you’re so right, every where you turn there is some happy blogger telling you they “grew their following from 10 to 10 million is 3 minutes and SIGN UP FOR MY COURSE.” It’s just all too much! This is a great reminder to enjoy the blog for what it is: a place to write, to tell your story, and to engage with like minded people who want to chat with you. Thanks Bianca, a really great post!

    February 10, 2017 at 4:16 pm Reply
  • Meg

    OMG this is so true. I’m so glad I’m not the only one who gets easily distracted by stats. And the line about being anxious going from NY skyline to suburbia – I have that too. Thanks so much for reminding me to focus on what I’m doing instead of what my stats are doing. 🙂

    February 10, 2017 at 8:26 pm Reply
  • Andi

    Hi there! Happy to have stumbled on your blog from Facebook. I’ve been blogging almost nine years and I’ve had my ups and downs when it comes to stats. I’m currently in a down cycle and it is definitely at times like these that I remind myself that my blog is my creative outlet and I’m doing it because I enjoy it, otherwise it becomes work!

    February 10, 2017 at 10:19 pm Reply
  • Andi

    Me again! I really wanted to pin this post to my blogging board on Pinterest, that top photo would have been perfect, but as a standalone image it doesn’t really say anything. If I go back through my board later to find some inspiration, with just the image I won’t remember what your post is about. I recommend adding your blog post title to the image. You can do that easily with Canva – I such at graphics, but I can use that site. Hope you don’t mind the feedback.

    February 10, 2017 at 10:21 pm Reply
  • Tina

    I am obsessed with page views too, specially for my food blog. Wonderful tips Bianca

    February 12, 2017 at 11:42 am Reply
  • Danielle

    This is too true. I do this. Like I know January was more than December but Im stressed about Febs numbers not being over January’s so Yes this was a great read!!!

    February 12, 2017 at 5:28 pm Reply
  • What I'm Reading: February 2017 #1 – Edge Of It All

    […] Obsessing over page views just holds you back.  As a new blogger (not even two months!), I’m a tiny bit obsessed with growth.  I know it takes time but I am actually the most impatient person in the entire world.  But, I need to listen to the wise words of Bianca Bass!  Stressing over page views doesn’t help anyone. […]

    February 14, 2017 at 12:43 pm Reply
  • NZ Muse

    YESSS. I have to keep remembering that what keeps me going is the thoughtful comments and engagement, and not the views, and I don’t need to hit 1000 views a day to make this worthwhile.

    February 26, 2017 at 9:38 pm Reply
    • biancabass

      Totally agree! My fixation on page views has stopped me from coming up with my best ideas – it’s totally counterproductive. Here’s to focusing more on fulfilment, less on ever-changing metrics. PS I adore your blog and you should be very proud of it. It’s brilliant!

      March 1, 2017 at 4:31 pm Reply

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